Ooni Pizza Ovens
Led motion design and campaign delivery across 50+ projects for Ooni, combining editing, animation and graphic design for product launches, international campaigns and ongoing brand work.
A true pro and extremely talented guy. I appreciate his professionalism, calm, and quick thinking to find a solution.
— Graeme Alexander, Global Lead Producer, Ooni
Editing, layout design and animation for the Karu 12G launch, developed across campaign formats and market versions.
The Challenge
The Ooni relationship spanned product launches, paid social and ongoing brand work. A single campaign edit could expand into dozens of versions across formats and languages.
The challenge was to maintain the creative quality of the work while handling that volume, with delivery requirements changing from campaign to campaign.
The Diagnosis
The volume of work called for a repeatable production approach across edits, animation and localised assets. Recurring elements needed to be reusable, while each campaign retained its own pace and visual treatment.
Changes in screen proportions and translated copy still required design judgement around composition, typography and timing to keep the featured ovens and campaign message clear.
The Prescription
I developed the edit and visual treatment from Ooni's product brief and supplied footage, selecting the music, shaping the pace and designing the layouts and animated graphics.
I built reusable compositions for recurring animation and layout elements, then adapted the framing and timing for each delivery format.
Execution
I carried the work from the main edit through to complete campaign sets, combining square, portrait and landscape formats with localised versions for the UK, US, Canada and European markets. The mix of formats and languages varied with each brief.
The wider relationship covered Karu 12G, Karu 16 and Volt launches, alongside brand films, explainers, static advertising and poster work.
Brand film presenting Ooni's values and relationship with its community.
Launch explainer introducing Ooni's pizza kits.
Poster design and illustration for Ooni.
Static advertising designed for Ooni, shown here as a sequence.
Impact
- Delivered work across 50+ Ooni projects between 2021 and 2026, spanning launches, campaigns and brand communication.
- Produced campaign versions for the UK, US, Canada and European markets, with formats and languages tailored to each brief.
- Built a modular workflow that scaled one campaign edit into seven formats and five to seven language versions.