Motion & Product Communication

Selected motion work across explainers, launches, advertising and brand systems. I design, direct and animate these projects, bringing together visual design, animation and editing to explain an offer, introduce a product or carry a campaign across formats.

Featured motion work

Product communication and launch

DeFi Platform

Founding designer, design and motion

As founding designer, I designed the brand identity and product interface, and created launch videos and campaign assets for the DeFi platform.

Product and service explainer

Creative Edinburgh

Production, direction and animation

A collaborative explainer introducing Creative Edinburgh and what it offers its members. My role covered production, direction and animation.

Advertising and paid social

Mugshot

Direction, animation and post

I collaborated with The Leith Agency to deliver the main launch asset for the #TreatOldMugs campaign, mixing mug photography, illustration and animation.

Advertising

Aberdeen Airport

Illustration and animation

A TV commercial for Aberdeen International Airport, produced by STV, using a stripped-back animation style and pastel brand palette to promote summer routes.

Product and service explainers

I'm often brought in when a product, service or offer needs to be made easier to understand. Motion helps shape the explanation, control the pace and make the message easier to follow.

Creative direction, illustration and animation

Ooni Pizza Kits

A launch explainer introducing Ooni’s pizza kits, created as part of a collaboration spanning more than five years.

Animation

FreeAgent

A concise product film positioning FreeAgent around the everyday jobs small businesses need to do, track, solve and plan.

Direction, illustration and animation

National Ankylosing Spondylitis Society

I directed, illustrated and animated films explaining ankylosing spondylitis for the National Ankylosing Spondylitis Society.

Direction, illustration and animation

Trickle

Working from Trickle's script, I designed the illustrations and animated the explainer, showing how workplace suggestions, praise and concerns become visible conversations and action.

Campaign, launch and paid social

Campaign films, launch videos and social edits, with versions for different formats, markets and placements.

Animation

Edinburgh Napier University

As an external contractor for Edinburgh Napier University, I adapted their design language into digital campaign ads across multiple formats.

Edit, design and animation

Ooni - Karu 12G Launch Assets

I designed, edited and animated launch assets for the Karu 12G campaign, building a flexible set of formats for markets, paid placements and social channels.

Edit, design and animation

Ooni Values

A brand film for Ooni focused on the relationship between the company and its community, highlighting the day-to-day work of staying connected to customers.

Direction, animation and post

Mugshot

I collaborated with The Leith Agency to deliver the main launch asset for the #TreatOldMugs campaign, mixing mug photography, illustration and animation.

Edit, animation and post

Barcade Trailer

For the Tennent's Wellpark animated series with Studio Something, we designed and animated simple mini-games that were later built as arcade machines for a launch event.

Creative direction and animation

Browser Game Launch Trailer

As founding designer for a web3 browser game, I designed the user interface and marketing launch assets.

Animation lead

Wellpark / Tennent's Lager

I led animation on a 35-episode Tennent's Lager series delivered in 16 weeks for digital, TV and cinema, using a simple production system to keep scripts, approvals, rigs and renders moving at pace.